Category
Branding
client
Cambridge Garments
Timeframe
2 Months
website
www.thecambridgeshop.com
Mashriq: Redefining Ethnic Luxury
Project Overview:
Mashriq is an ethnic wear brand launched under the luxury house Cambridge Garments Pakistan, known for over 60 years of unparalleled craftsmanship. With Mashriq, the goal was to seamlessly blend tradition with modern luxury, creating a brand that resonates with today’s sophisticated audience.
The Challenge
Launching Mashriq as a distinct ethnic luxury brand in a competitive market required a strategic approach.
The aim was to:
- Position Mashriq as a modern yet culturally rich brand.
- Create an engaging brand presence across physical stores and digital platforms.
- Build trust and excitement among target audiences through innovative marketing campaigns.
The Solutions
With a multi-faceted approach, we designed and executed a comprehensive brand launch strategy:
- Research & Conceptualization
- Branding & Visual Identity
- Influencer Marketing & Public Relations
- Digital Presence & Website Experience
- Immersive Store Experience
Prioneers of quality craftsmanship
An Exquisite Process of Designing the Store
MASHRIQ TIMES - an Eastern Marketing
