Category
Digital Awareness
client
United Bank Limited
Timeframe
6 Months
website
www.ubldigital.com
UBL Digital Awareness Campaign
Project Overview:
United Bank Limited sought to address the skepticism around digital banking and encourage adoption by creating an approachable, user-friendly digital experience. The challenge was to simplify complex banking concepts and build trust while driving engagement with UBL’s digital products.
The Challenge
Digital banking was perceived as complex and untrustworthy, with many customers hesitant to embrace it due to:
- Tech Hesitancy: Customers feared making mistakes online.
- Trust Issues: Preference for physical receipts and a lack of confidence in digital security.
- Low Engagement: Existing campaigns didn’t excite or attract attention.
The Solutions
Through a multi-channel approach, we tackled these challenges head-on:
- Women Empowerment: Urooj Account Launch
- Simplifying Digital Experiences
- Creative Campaigns for Digital Products
- Influencer Marketing
