InEvent, a leading virtual and hybrid event management platform, aimed to enhance its website’s usability and search visibility. The goal was to create a user-friendly and visually compelling digital experience that would cater to both existing and potential clients.
The Challenge
InEvent’s previous website had the following challenges:
Complex Navigation: Users found it difficult to locate key information quickly.
Low Engagement: The existing design lacked visual appeal and did not reflect the innovative nature of the platform.
SEO Limitations: The website’s structure hindered its search visibility and ranking.
The Solutions
We adopted a strategic and user-focused approach to redesign the InEvent website, enhancing both functionality and aesthetics: